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When done correctly, email marketing will have a positive impact on your revenue. There is a higher conversion rate via email than social media marketing. The following tips will help you take your email marketing to the next level.
Make it Personalized
It’s important to speak to the specific needs of the various segments on your list. Yes, you have an overall target market. Inside that target market, however, there are people with slightly different interests.
Use different lead magnets to attract people based on those interests. Tag each subscriber based on which lead magnet they opted in for. Then, send personalized messages to those tagged segments.
Talk to One Person at a Time
Don’t make the mistake of writing to a group. Use the words “you” and “your”. This makes it feel like you’re talking directly to each reader in a personal manner. Use their name in subject lines and inside the copy of your emails.
Vary Your Messaging
Keep testing your subject lines. Use numbered lists one day and curiosity the next day. Use different types of emails. For example, you can use resource emails, behind-the-scenes emails, newsletter-style emails, sales emails, educational emails, etc.
Allow Subscribers to Get to Know You
Don’t fall into the trap where you allow your messaging to sound too professional or impersonal. Let your leads know more about you. They want to know what you’re interested in.
Use a welcome sequence of emails that not only educates and sells, but also takes the time to tell subscribers stories about you, your life and what you’re all about. Let them know what books or TV shows you’re reading or watching in your personal life. Tell them about your family.
You will see an increase in open rates, click-through rates and sales when your subscribers like you, know you and trust you.
Test Everything
Approach your email marketing efforts with a spirit of experimentation. There isn’t ever one correct way to do anything in life or business. There are best practices to adhere to but you need to test what you do at all times.
Pay attention to what types of subject lines your audience opens more often. When do you get more replies to an email? When do you see click-through rates go higher? Pay attention to the subject matter or types of stories that seem to resonate best with your subscribers.
Improving your email marketing results isn’t as hard as you might think. It requires patience and dedication. Success comes down to sending out excellent content, letting your human side shine through, building trust, selling at the right time, paying attention to what your specific audience likes best and experimenting.
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