Guest blogging is one of the most powerful ways to drive traffic, build your brand and grow your subscriber base. Writing excellent guest posts can provide tremendous value to your site. Unfortunately, they won’t do you any good if you can’t convince the publisher to accept your guest post. You will need to be good at blogger outreach to get your post published.
Why is Outreach Important?
There are several steps to securing a guest post. You will need to:
- Source prospective sites to guest post on
- Contact the different sites and ask if they are interested in accepting a guest post (this is guest blogging outreach.
- Write and submit the content
- Follow up with the blogger and respond to any comments
Many people don’t put nearly enough energy into the second step. As a result, the blogger decides not to respond to their email and they have to find another site to guest post on.
You want to maximize your chances of landing a guest post. Make sure you understand what you need to do get the publisher to agree to publish your post.
Writing Captivating Blogger Outreach Emails
Many people don’t put much thought into their emails when they are trying to secure a guest post. They mistakenly believe that the most important part of guest posting is writing an excellent article. Nothing could be further from the truth.
You need to approach writing your outreach email like a sales pitch, because that is exactly what it is. You need to highlight the benefits, convince the blogger that you can add value to their site and have a strong call to action. Here are some guidelines to help you do that.
Show Familiarity with the Blog
Some bloggers receive dozens of guest post submissions or requests every day. They filter many of them out because the blogger doesn’t seem like a genuine person. You will want to show that you have taken the time to read the site. You will want to make sure you do the following:
- Address blogger by name
- Show that you understand the theme of the site
- Add additional information that shows you understand what makes the site unique (such as linking to old posts that they have submitted)
Many bloggers like Matt Cutts are starting to get sick of all the spam they receive on a regular basis. Your outreach email should stand out and show that you didn’t submit an automated email.
Don’t Give Empty Compliments
Many guest bloggers try to butter the blogger up with compliments. This doesn’t make them more receptive. I personally just feel annoyed when I hear people say I have a great blog but don’t address me by name. Any compliments you give should be specific and genuine. You also should keep them brief and get right to the point of your message.
Understand the Expectations
I personally get rather perturbed when guest bloggers ask me questions like:
- “How long should the post be?”
- “What types of topics are acceptable?”
- “Can I get a link in the article?”
I have received these questions both through my own site and from emails on sites like Blogger Link Up. The reason they annoy me is that I have already answered them in my policy section.
Bloggers hate having to take the time to answer these questions from someone who couldn’t even take the time to read the policies themselves. I will either send the email to the trash or read the article with a very critical eye.
Prove That You Are Offering Value
Big bloggers receive a lot of subpar guest posts every day. You need to prove to them that you aren’t going to waste their time. You are planning on writing an excellent guest post that will bring value to their website. Make sure that you communicate that to them clearly in the email.
Your email should be coherent and professional. You should also promise to go above and beyond expectations. Promise that you will share the post on social media and answer any comments from their readers.
Kalen is both a blogger and SEO freelancer. He has used guest blogging to promote his own sites and those of clients. He has recently created a blog about guest blogging tactics that work which you can find at http://guestbloggingresources.com/.