One of the most potent and efficient methods to increase your website’s SEO (search engine optimization) rankings nowadays, relies on your website having a number of “backlink”, inbound links from other websites that point back to your site.
Unfortunately, most webmasters focus on the quantity of their backlinks, without taking note of the quality of their links. While backlinks can certainly improve the ranking of the website, bad backlinks can ruin what you’ve worked hard for at the same time.
That being said, here are some points to consider optimizing the backlink quality of your website.
Clean Up Bad Links
This method is sure to be time consuming and quite difficult, but it’s often necessary. Removing many bad links to your website is certainly possible, and very effective. Moreover, while the results may not be instantaneous, eventually, the effort will pay off, and your site profile will improve drastically.
Some examples of backlinks that can be removed to improve the quality of the site are those from computer-generated articles, which search engines certainly punish for being included. Some links are hard to remove, however, like those that occur from your comments to other blogs. For those cases, you can remove comments from your blog. If you really can’t remove these bad links, there are search engine tools that you can use that tells search engine web crawlers to look across these bad links instead, or you can simply improve them.
Harvest in Good Quality Links
In building backlinks, quality is more important than quantity. That is, it doesn’t matter if your backlinks are quite few, as long as those came from high quality and reputable sites. While extremely important, these can also be quite difficult, and require some time and investment in doing so. However, once fully established, they can boost your search engine ranking easily.
Therefore, building relationships with other reputable sites is certainly a very effective method in order for you to be able to build a good link profile.
Fixing Bad Backlinks
If those backlinks came from websites you also own, focusing on improving those websites is also an effective method to improve the quality of your links. For example, if your website is loaded with spam comments, just delete those spam comments, and it can drastically improve the quality of that particular site. These improvements, while it may seem minor, can really help in improving the quality of the website of that website, which in turn, will also improve the backlinks of outside websites in it. This strategy is not foolproof, and it may not work for any websites simply because of the reputation they already have planted around the blogosphere. However, if you want to turn your bad backlinks into good ones, this strategy can help a lot in your SEO.
If all else fails, instead of focusing on improving your current backlink strategy, it’s a more preferable option in some cases to start over again. This method can prove to be very difficult especially when you’ve established your website’s SEO ranking. But if your website is in consistent decline; and if the damage is too much to patch up with the other methods we’ve mentioned previously, setting up your website from scratch should be considered.
Bad backlinks can result from bad choices due to inexperience. Therefore, if that’s the case for yourself, this allows you to restart and, now having some idea of proper SEO, you’ll be able to avoid the same mistakes that you did in the past. Now that you have ample knowledge, you’ll be able to demonstrate a much firmer foundation for a more effective SEO of your site.
While very necessary, search engine optimization isn’t easy, and the misses can occur quite frequently. These mistakes can serve as lessons for the webmaster to further improve on his SEO strategy, which in turn, translates to effective online marketing.
Mary M. Branch enjoys writing guides for establishing a small business presence on the internet much more promising. Being an owner of a home business herself, she feels it’s her duty to open up opportunities for those looking for opportunity. Currently, she helps people to discover what is Amway review.