How SEO is different to advertising
SEO, or search engine optimization, is the way websites achieve the highest possible rankings on listings provided by search engines. When someone types in a key word, which they hope will help them find who or what they are looking for; they get a bunch of websites suggested to them by the search engine they are using. Every time someone performs a search, for a product or service, for example, they type in the words that they consider are best linked to their ideal search results.
Businesses can take advantage of this free way to get themselves noticed by customers, by creating appropriate online content for search engines to pick up on and list. In this way, SEO is more cost effective than paid for advertising and is a skill businesses constantly work on in order to maximize their chances of beating their competitors to the next sale.
The clever bit is for businesses to include the right balance of key words in online content which search engines will identify and hopefully present in listings. The higher up your business gets itself in the rankings, the more likely it is that people will find you and buy from you. Few customers will click on websites beyond the first few results brought up, because of time or a perception that websites further down the rankings are not as good as the ones at the top of the pile.
SEO factors to consider for better rankings
It’s important to remember that SEO is the result of the combination of lots of factors, and there isn’t one single, proven successful way approach it.
On your website ensure that the type of HTML used is giving the search engines plenty of material to pick up on, as this is the language they look for in order to rank your site. Does the content have lots of information about what you are selling? Check that the design of your website makes it easy for search engines to understand and translate your business into a top ranked listing. Is it written well and are pages easy to navigate?
Avoid getting a reputation for spamming
As well as looking at your website content, search engines look at other factors ‘off the page’, since they don’t necessarily believe everything they are told by your content, unless it is backed up by other information online.
Search engines don’t want to send people to the wrong or misleading information because it means disappointed browsers are more likely to use a different search engine in future, and that is bad for business. Their reputation is as important to them as yours is to you. Therefore spam (equivalent of junk mail) you send out online will drag you down the listings and potentially blacklist your site. If lots of browsers block your site, maybe because of your constant spam, you will also suffer in the rankings or get thrown off altogether. So build a reputation for authentic and genuine content and your listings will be boosted.
For more than 4 years, I had a chance to work on many link building projects and I managed to deliver, lots of great results for our clients. One of my favorite things to do is sharing my SEO tips on our company blog. If you have any questions, do not hesitate to get in touch with me. Cheers Lyuben Georgiev.