If you run a small business and have a website or webpage detailing services your company offers and contact information, you could greatly benefit from the use of local SEO tools. SEO tools are specially designed web programs that are used to determine your ranking on various search engines such as Google, Yahoo, and Bing. These programs also present you with numerous ways to improve your search engine ranking through the use of specific keywords and anchor text and are generally very reasonably priced.
Local SEO Tools
SEO stands for search engine optimization, and as I’ve previously stated these tools can greatly improve your online search engine ranking. The size of your business and client base will determine what SEO tools you should use, but there are a number of local SEO tools that are of benefit to everyone. If you are considering investing in some SEO tools then I recommend you work with a specialist i.e. use Brightlocal for local SEO tools. This will guarantee that the software you buy is suitable for your business and its target area.
Search Ranking Tool
This is one of the most basic local SEO tools available and is used by local business and multinational corporations alike. A search ranking tool allows you to view your current search engine ranking on the various platforms people use to locate pages and sites related to specific keywords. This tool also allows you to track both your URL and local search profile performances, and past rankings can be compared to current standings giving you an accurate understanding of how much traffic your website or webpage is receiving. The majority of search ranking tools sold today have the option to generate white-label ranking reports, which allow you to add your own personal logo and introduction text. White-label ranking reports are ideal for use with clients.
I would recommend all local businesses to purchase this local SEO tool as it identifies and tracks all websites that mention and link back to your citation. This is very handy as you can quickly see the various pages that are linked to your business, and you can also track your competitor’s citations, giving you the opportunity to invest in other sites that they are unaware of. The citation tracker also generates visual representational reports detailing the different citations you gain each month.
I consider this to be an extremely important SEO tool, especially if your business deals directly with providing a service such as those in the food or accommodation industry. The ReviewBiz tool allows customers to add their own personal review of the services you offer to a specific section of your website or page, and giving customers the opportunity to speak freely of their experience is a great way to build up trust and gain new business. It is also an excellent way to promote your business as people are more likely to trust the review of a fellow member of the public then they are from an established reviewer whose job is to review certain products and services.
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James Murphy is a technology blogger with a strong interest in how search engines affect modern businesses. James likes to spend his free time swimming or playing guitar.