When starting out in any business with web presence, the first steps seem to be the hardest. Working with SEO can make that first step seem even more difficult.
You want your company and your brand to be recognized, but for the right reasons. So here are five important first steps toward securing your company’s place in search.
As with most branding efforts, keywords are the major forces driving your company’s online search results. One way to get your company noticed without reinventing the wheel is to check out the competition. Find out what keywords are working for them, and use those.
Of course, you need to come up with our own unique content. However, by creating a list of around 30 solid keywords, that you already know will work, you minimize your trial and error process. Just be careful that the list reflects your company’s product and services and aren’t just fluff.
Your company’s website should be constructed in a number of layers. Each layer should have references to the keywords. These keywords should be broken into sections such as services, descriptions, locations, and etc. The website layers should reflect the sections of keywords properly, without over-saturating the pages. If your site seems flooded with keywords then search engines will filter you out.
However, it’s a balancing act because these pages should still focus mainly on the topics you choose. Keep it separated enough so a search will hit on your page and not get lost in the other keywords. This is also where metadata comes in, title is a key differentiator and a first thing a potential client will see when searching.
When searching, page titles are the first line of data that get filtered through. A meta-description section would be very helpful for this as well. Tags and description boxes are given higher priority than article bodies.
The articles you place on your website are as important as the product or service you’re promoting. You can’t fill your site with keyword flooded junk and expect customers to take you seriously.
They need to trust you and what you’re saying. That’s why the content you place on your site has to be helpful and informative. It can’t be over zealous and pushy like advertisements. People go online when they need answers.
You need to have those answers on your site, and links between the pages that have other answers. Links and clicks are your bread and butter. If they don’t feel informed, they’re not going to stay.
As stated, the reason you’re putting content on your site is to build links and come up in searches for long tail keywords that are closely related. The best way to do this is with good content from the start. Link between your pages and link to outside websites. It’s best to get your articles on external sites such and ezines, industry blogs and publications. Then link back to your main site from there.
This will give you a higher rate of exposure. You will also want to have an author bio when you link to the external sites, so your article has more credence as well.
Location, Location, Location
Most searches these days will link to local result before branching out further. So if your market is regional be sure to put those local cities and neighborhoods in your content. This will make your site show up higher on the list than others.
If you’re not region specific, you’ll need to have more geographical information on your website. Major cities and areas need to be mentioned in your content so the searches will bring them up