Whether you operate a website in a specific industry or invest in domain names, you should focus on buying generic top level domain names (gTLDs). Most online businesses focus on purchasing the .com extension for their business domain name. This is because the general public is most familiar with the extension and place more trust in it than other extensions. However, other top level domains are still important to your business and portfolio.
Buying other gTLDs
You should buy other generic top level domains (.net, .info, .org) to protect your brand. It can be a problem when somebody else registers the same domain name as you under a different extension. A competing brand may piggy back on your brand name and divert prospects and customers to their site. Grabbing the other gTLDs also builds trust and prevents your customers from getting confused. They may use a different extension other than .com only to come across an unrelated site.
Another thing you need to pay attention is the new group of generic top level domains that are being released by ICANN. Some of the popular ones are .hotel, .movie, .shop, .site and .web. While the public is not familiar with these domain extensions, eventually more online companies and organizations will start to use them. This blog post explains how these new gTLDs are adding value to the marketplace.
Other valuable gTLDs
Some industries will also need to target the new top level domains that they belong to. For example, you’ll find that the list includes domain extensions such as .broker, .accountant, .restaurant, .dentist, etc. It would be very advantageous for you to grab a .dentist extension for your name, city and even state. Getting these valuable domain names can position yourself as an authority and give you a strong branding platform (list of generic top level domains by Domain Raccoon).
There is only a small amount of time to get in this opportunity. Many industry experts think that the most valuable generic top level domain names will soon be bought out. Most of the buyers will be domain investors that intend to resell these top level domains to businesses that can benefit from the branding value.
Buy them before it’s too late
So the lesson to learn here is that you should pay attention to which generic top level domains are relevant to you. It’s better to purchase them now rather than later as they may become unavailable and rise in value. Even if you don’t operate a business in a specific industry, it may be a good decision to invest in valuable names so that you can resell them in the future for a profit.
One of the most important things you can do is to also check for trademarks. You don’t want to purchase an available domain name and then finding out later a word in your domain name was trademarked. This could also put you in quite a difficult situation and eventually you might have to let the domain go.
Greg Mosk writes for domainraccoon.com, a website which provides potential and current domain owners advice on which registrar to choose. As there are currently thousands of domain registrars, Greg focuses only on the major registrars in his reviews and comparisons. You can also contact him at his email firstname.lastname@example.org